marketing

The Secret Millionaire at the Glazer-Kennedy Info Summit

Published on November 5, 2011 by Dr Cathy

Day 1 of the Info-Summit was an intense experience. We began at 8:00 a.m. and ended around 9:00 p.m. Except for the few breaks, information was poured into our heads by a line-up of amazing talented people.

I want to talk about James Malinchak today. Those of you who watched the…

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Grabbing Your Prospects Attention

Published on June 2, 2011 by Dr Cathy

Lately, I’ve seen an increase in people standing on the side of the road holding a placard with a screaming headline. “We pay more for your gold.” “Prices Reduced.” Some of them are waving their placards and others are dressed in outrageous costumes. The whole purpose is…

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The Power and Versatility of Article Marketing

Published on May 17, 2011 by Dr Cathy

When you are just beginning your internet marketing, and don’t have money for pay per click or banner ads, you can drive traffic to your site through article marketing. If you enjoy writing, you’ll find short pithy articles an avenue to multiple uses. If you’re not someone who enjoys writing…

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Become a Marketing Star by Honing Your Intuition

Published on May 12, 2011 by Dr Cathy

There are numerous specifics about marketing.You develop a plan, write your copy and set it all in motion. As you learn about direct marketing you discover there is a difference in response rate depending upon the envelop you use, the stamps you put on that envelope, how it’s addressed and…

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Establishing Trust and Differentiating Yourself

Published on May 10, 2011 by Dr Cathy

I want to talk more about trust.

As a marketer you walk a fine line between selling to your prospect and establishing trust. No one will buy from someone he or she doesn’t trust. You want to insure your customer does not want to feel like an idiot because she trusted…

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Three Questions Before Developing Your Initial Marketing Plan

Published on May 3, 2011 by Dr Cathy

New business owners have a tendency to get an idea for the product or service they’d like to offer, set up a wed site or storefront, and wait for people to find them. If you have an excellent location, someone might wander into your store by chance. On the web,…

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Your Marketing Must Break Through Pervasive Mistrust

Published on April 18, 2011 by Dr Cathy

The underhanded ways customers have been treated by corporations, banks, investment firms and even the government has led to your prospects being very guarded about new opportunities, products and service. Where my grandfather considered his handshake his bond, lawyers now develop detailed contracts that are often discovered to be legal…

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Use Full Disclosure to Establish Trust

Published on April 5, 2011 by Dr Cathy

I have no idea of the title of the black and white movie I saw as a kid. For some reason one of the premises of the movie, about a woman in real estate, stayed with me. She had decided to tell her prospects every negative thing about the houses…

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Copywriting is Part of Marketing

Published on March 11, 2011 by Dr Cathy

Many small business owners have the mistaken notion that copywriting and

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marketing are two separate skills that are only tangentially related. That can be a business killing misunderstanding. Copywriting is the meat on the bones of your overall marketing plan. If you…

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Goal Setting Can Be Dangerous

Published on October 3, 2010 by Dr Cathy

[one_half]Almost everything you read about achievement talks about the power of setting goals. The experts will tell you how putting your goals on paper will put the energy in motion and move you forward. Writing goals is writing down your destination. You know what you want to move towards.

That’s a…

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