establishing trust

Establishing Trust and Differentiating Yourself

Published on May 10, 2011 by Dr Cathy

I want to talk more about trust.

As a marketer you walk a fine line between selling to your prospect and establishing trust. No one will buy from someone he or she doesn’t trust. You want to insure your customer does not want to feel like an idiot because she trusted…

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Your Marketing Must Break Through Pervasive Mistrust

Published on April 18, 2011 by Dr Cathy

The underhanded ways customers have been treated by corporations, banks, investment firms and even the government has led to your prospects being very guarded about new opportunities, products and service. Where my grandfather considered his handshake his bond, lawyers now develop detailed contracts that are often discovered to be legal…

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Use Full Disclosure to Establish Trust

Published on April 5, 2011 by Dr Cathy

I have no idea of the title of the black and white movie I saw as a kid. For some reason one of the premises of the movie, about a woman in real estate, stayed with me. She had decided to tell her prospects every negative thing about the houses…

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What Your Sales Copy Must Do

Published on March 3, 2011 by Dr Cathy

[one_half]There is nothing more disheartening than developing a marketing plan, spending quantities of cash and not having anyone respond. I’m always relieved when my own marketing breaks even. Of course I’m jumping for joy when it makes money… especially lots of money.

One reason your marketing fails is not because of…

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