copywriting

The Highs and the Lows of Writing Articles for Ezinearticles.com

Published on October 10, 2011 by Dr Cathy

  Article writing is a great way to get backlinks to your web site. If you like to write, you can satisfy that writing urge and market your business or web site with  only the cost of your time. Depending upon how much your time is worth per  hour,…

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One Easy Way to Learn to Write Good Advertising Copy

Published on September 13, 2011 by Dr Cathy


It doesn’t matter what you wonderful service you provide or how amazing your product is, if you don’t let people knowit’s there, no one will buy it. Sure, word of mouth works for some things. For most, however, you need to write something and get it out…

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Grabbing Your Prospects Attention

Published on June 2, 2011 by Dr Cathy

Lately, I’ve seen an increase in people standing on the side of the road holding a placard with a screaming headline. “We pay more for your gold.” “Prices Reduced.” Some of them are waving their placards and others are dressed in outrageous costumes. The whole purpose is…

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The Power and Versatility of Article Marketing

Published on May 17, 2011 by Dr Cathy

When you are just beginning your internet marketing, and don’t have money for pay per click or banner ads, you can drive traffic to your site through article marketing. If you enjoy writing, you’ll find short pithy articles an avenue to multiple uses. If you’re not someone who enjoys writing…

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Establishing Trust and Differentiating Yourself

Published on May 10, 2011 by Dr Cathy

I want to talk more about trust.

As a marketer you walk a fine line between selling to your prospect and establishing trust. No one will buy from someone he or she doesn’t trust. You want to insure your customer does not want to feel like an idiot because she trusted…

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Copywriting is Part of Marketing

Published on March 11, 2011 by Dr Cathy

Many small business owners have the mistaken notion that copywriting and

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marketing are two separate skills that are only tangentially related. That can be a business killing misunderstanding. Copywriting is the meat on the bones of your overall marketing plan. If you…

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What Your Sales Copy Must Do

Published on March 3, 2011 by Dr Cathy

[one_half]There is nothing more disheartening than developing a marketing plan, spending quantities of cash and not having anyone respond. I’m always relieved when my own marketing breaks even. Of course I’m jumping for joy when it makes money… especially lots of money.

One reason your marketing fails is not because of…

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The Power of the Special Report for a Bricks and Mortar Business

Published on February 28, 2011 by Dr Cathy
[caption id="attachment_167" align="alignleft" width="250" caption="Your Special Report Attracts Attention"][/caption]

When you’re on the internet you’ll often see an offer for a special report, teleseminar, e-course or video. The purpose is to entice people to sign up for their autoresponder. You have to give someone an excellent reason to break their…

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Headline Bloopers

Published on January 3, 2011 by Dr Cathy

We’ve all chuckled at certain headlines… and if you’re a copywriter, been relieved they weren’t yours!

Here are just a few:

Two Soviet Ships Collide, One Dies
I’m glad the other ship lived.

Two Sisters Reunited after 18 Years in Checkout Counter
I’ve been in some slow lines, but this beats all!

Killer Sentenced…

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